VETRA Platform Operating Conditions and Compliance Addendum
Last updated: August 24, 2026
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1. Approved Use
Client may use VETRA only for the lawful operation of Client's own business, in the industry identified on Client's Order Form, and only for the purposes described in the Vertical Schedule applicable to that industry.
VETRA serves several industries — including bars and hospitality venues, auto repair, cafés and coffee retail, restaurants, and liquor retail. A Vertical Schedule is attached to each Order Form and forms part of these conditions. It describes the services actually delivered to that industry, the data actually captured, and the obligations specific to it. Client is bound only by the Vertical Schedule(s) identified on its own Order Form; no other Schedule applies to Client.
This replaces the previous Approved Use clause, which permitted only "lawful automotive lead intake" and therefore described one industry out of several.
2. Prohibited Use
- Sending unlawful, deceptive, or abusive content
- Using platform data for resale or third-party lead brokering
- Misrepresenting AI soft quotes as guaranteed final invoices
- Attempting reverse engineering or unauthorized access
3. End-User Communication Compliance
- Client is solely responsible for consent collection and messaging compliance for outbound SMS and calls.
- Client must maintain its own TCPA-compliant communication practices.
- Client must honor end-user stop/opt-out requests where legally required.
4. Data Handling and Security
- Provider implements commercially reasonable safeguards for data in transit and at rest where applicable.
- Client will not upload prohibited categories of sensitive information unless required by law and properly consented.
- Client must notify Provider of suspected account compromise immediately.
5. Enforcement and Suspension
Provider may suspend service for material violations, fraud risk, payment failure, or legal/regulatory risk. Provider may terminate for repeated or uncured breaches.
6. Audit Trail and Record Retention
Client agrees to maintain records supporting legal compliance for communications initiated from or based on platform leads. Provider may keep operational logs for security, billing, and contract administration.
7. Priority of Terms
This addendum supplements the VETRA Order Form and Subscription Agreement. If terms conflict, signed order-specific terms control to the extent allowed by law.
8. Regulatory Cooperation
Client agrees to cooperate with Provider in responding to legally required requests related to communications sent by or on behalf of Client, including timely production of consent records and campaign details where applicable.
9. Third-Party Services and Integrations
The platform may interoperate with third-party services including payment processors, telephony, messaging, calendar tools, or CRM systems. Client is responsible for maintaining valid accounts and compliance within those third-party systems and is bound by third-party terms for their products.
10. Service Availability and Maintenance Windows
Provider will use commercially reasonable efforts to maintain availability but may perform planned maintenance, emergency fixes, and security updates. Short service interruptions may occur and do not constitute breach.
11. Abuse, Fraud, and Risk Controls
Provider may block or suspend suspicious traffic, abusive usage, unusual transaction patterns, or suspicious messaging activity to protect platform integrity, Client accounts, and end users.
12. Data Retention and Deletion Requests
Provider retains operational data for security, legal, and billing administration for reasonable periods. Client may request deletion of eligible data, subject to legal retention obligations and legitimate business records requirements.
13. Insurance and Professional Responsibility
Client remains solely responsible for the operational and professional decisions of its own business, for the accuracy of any final price or estimate it gives its customers, and for its own customer-facing legal disclosures. Platform outputs are informational and do not replace licensed or professional judgment. Industry-specific responsibilities — for example diagnostic and safety-critical recommendations in auto repair, or tip handling and payment-card obligations in hospitality — are set out in the applicable Vertical Schedule.
14. Suspension Cure and Reinstatement
Where reasonably possible, Provider will provide notice of suspension basis and an opportunity to cure. Reinstatement is subject to verification that violation or risk condition has been resolved.
15. Survival and Interpretation
Sections involving compliance duties, records, security obligations, dispute support, liability limitations, and all provisions that by nature should survive will remain in effect after termination.