Built For Service Writers.

VETRA's AI qualifies leads in real time across website chat and after-hours phone calls — by year, make, model, and the actual job — gathering diagnostic detail and quoting from your shop's own rates.

Intelligent Intake

Exact Vehicle Match

Customers select their exact Year/Make/Model from a curated vehicle library. The AI knows exactly what car is on the hook.

Custom Engine

Your Exact Labor Rates

Adjust your hourly rates and parts buffers in real-time, ensuring the AI quotes exactly how you would at the front desk.

Smart Triage

Protects Your Liability

It knows the difference between a known repair and a vague symptom. Instead of blindly guessing parts, it actively sells your diagnostic fee.

Zero Dashboards

Instant SMS Handoff

The second the AI qualifies a hot lead, it sends a formatted text message straight to your pocket with the customer's car, symptom, and quote.

Unified Coverage

Website + Phone AI

Run one AI front desk across both website traffic and after-hours phone calls so every lead gets the same branded experience and qualification flow.

Deployment Speed

Live in 45 Minutes

Most shops can launch quickly without a full website rebuild, so your team starts capturing missed leads almost immediately.

No-Code Control

Fast Offer Edits

Update pricing offers, CTA language, and widget styling fast, so your message stays aligned with promotions and seasonality.

Local Search Advantage

Be the listing drivers actually click

The Problem: Ranking on Google is useless if your listing looks exactly like the shop down the street. If your only call-to-action is "Call Us," modern drivers will scroll right past you.

What VETRA does: Update your Google Ads and search descriptions to say "Get an Instant Online Estimate" and "Upload a Photo of Your Issue." You instantly become the most useful option on the search page.

The ROI for Your Shop:

  • Win the click: drivers who'd rather not call will click your estimate link over a plain "Call Us" listing.
  • Lower Ad Costs: Google rewards higher Click-Through Rates with cheaper ad costs. You get more traffic for less money.
  • Instant Conversions: once they click to get their estimate, our VETRA advisor captures their name and number before they ever leave the page.
Tech Refresh Program

Hardware that pays for itself.

0% APR on your first financed unit. Add a second — 12% APR applies to the higher-value unit. All financing agreements require an active VETRA platform subscription.

Prices update per term · 60 Mo shown by default
Autel MaxiSys Ultra
The Brain

Autel MaxiSys Ultra

Retail ~$3,799
Most Popular
  • Dealership-level diagnostics without the dealership cash flow
  • Advanced module programming included
  • High-value jobs that used to go to the dealer, now stay with you
Break-even 0.9 diag jobs / mo
At ~$75 added margin per job · everything after that is profit
Monthly payment
$65 / mo
$3,799 upfrontGenerally tax-deductible*
Autel MaxiSys Ultra S2
The Flagship Upgrade

Autel MaxiSys Ultra S2

Retail ~$5,459
New Gen
  • Next-gen scan horsepower for faster, deeper diagnostics
  • Built for high-volume shops running advanced workflows
  • Predictable monthly spend on the newest Ultra platform
Break-even 1.2 diag jobs / mo
At ~$75 added margin per job · everything after that is profit
Monthly payment
$90 / mo
$5,459 upfrontGenerally tax-deductible*
Autel MaxiIM IM608 Pro II
The Key Master

Autel MaxiIM IM608 Pro II

Retail ~$3,200
Pure Profit
  • Program European & Domestic keys entirely in-house
  • Run "Spare Key Specials" as an instant high-margin revenue driver
  • Jobs previously lost to the dealer — now yours to keep
Break-even 0.5 key jobs / mo
At ~$120 avg profit per key programming job · everything after that is profit
Monthly payment
$55 / mo
$3,200 upfrontGenerally tax-deductible*
Your Stack
Total / mo

Stop Bleeding Revenue.

Every hour your shop is closed, or every time a service writer places a customer on hold, you are losing highly qualified leads to the shop down the street.

Start Here

Choose Your VETRA Plan

Pick one package below. We will immediately drop you into the calculator with the right assumptions.

Hourly Labor Rate$150/hr
Average Billed Hours2.5 hrs
Shop Overhead Cost40% ($0)

Percentage consumed by rent, payroll, utilities.

Missed Inquiries per Week20 leads

Voicemails, drop-offs, and calls placed on hold.

AI Conversion Rate15%

Percentage of missed leads the AI successfully books.

Deployment Plan Promo Active
Select your infrastructure tier.
$499
$399/mo
No Contract
$499 $399
12-Month
$399 $299
Prepaid
New Monthly Repair Orders
13 Jobs

Vehicles successfully scheduled by AI.

At 15% conversion capture.
Gross Recovered Revenue
$4,871
Top-line revenue added before expenses
Pure Net Profit (Take-Home)
$1,927

After $1,948 overhead & $299 AI software cost.

1.9x ROI
Equipment Financing Program

Want 0% APR equipment financing on hardware?

Add best-in-class shop equipment to your VETRA plan — starting at 0% down, 0% APR. See exactly what each unit costs per month.

Hardware Offer Calculator

Rough model for bundled equipment economics. Tune these numbers to match your exact offer terms.

Step 1: Choose Equipment
Step 2: Select Term

First selected unit is subsidized at 0% APR. If a second product is selected, the higher-value unit gets a 12% APR adjustment.

Base Financing Payment
$115/mo
APR Applied To
Primary Unit
12% APR Add-On (Higher-Value Unit)
+$0/mo
Total Financing Payment
$115/mo
20% APR Benchmark Payment
$138/mo
Average Ticket per Hardware-Enabled Job$200
Monthly Jobs Closed with New Equipment18 jobs
Gross Profit Margin on Those Jobs55%
Variable Cost / Consumables20%

Filters, fluids, disposables, and related variable costs.

Monthly Hardware Jobs
0 Jobs

Jobs completed with bundled equipment capacity.

At $0 per ticket.
Gross Revenue from Hardware Services
$0
Top-line before margin and financing deductions
Estimated Net Hardware Profit
$0

After $0 margin-adjusted costs & $0 financing payment.

0x financing ROI
VETRA Bundle View

Combined AI + Hardware Profit Engine

Live from both calculators
Combined Gross Revenue
$17,550
Bundle Monthly Costs
$514
Estimated Bundle Net
$4,543
ROI on Recurring Spend
8.8x
Our Story

Built by someone who gets it.

VETRA was not built in a boardroom. It was built out of a real frustration with how independent auto shops get treated by software vendors — overcharged, under-served, and forgotten.

Avi Patel — Founder of VETRA
Founder & CEO
Founder & CEO — Knoxville, TN

Avi Patel

Haslam College of Business — B.S. Business Analytics & Finance, Collateral in Supply Chain

VETRA started from the consumer side. Before I ever thought about building software, I was just a customer — calling shops that never picked up, landing on websites that gave me zero useful information. I started asking the owners I already trusted with my car: why is this still happening?

The more I listened, the clearer it got. I grew up around small business — I know firsthand that one job, one missed call, one lost customer is a genuinely big deal when you're running a tight operation. It's not a rounding error. It's rent.

I've been on your side of the counter as a customer. Now I'm on your side as an operator. VETRA is something I built because I truly believe it works for everybody — the shop wins more jobs, and the customer actually gets helped.

Payments by Stripe
End-to-end Encrypted
No data selling — ever
Public Terms & Privacy
AI-readable llms.txt

Get in touch

Real people. Real responses. Usually within a few hours.

Live Checkout Build

From Economics
Software plan
Not selected
Hardware request
Not requested
Manual hardware estimate
$0/mo
20% APR benchmark
$0/mo
Software billed in Stripe
$0/mo

Need to tweak your build?

Adjust assumptions and hardware mix in Economics, then use "Finalize This Build" again to refresh checkout instantly.

Checkout uses your Economics build

Plan and hardware assumptions are set in Economics. Use "Back to Economics" to change your package, then finalize again.

Complete Your Checkout

Fast lane: only email and shop name required before payment review.

Checkout Summary

Software plan
VETRA Core - No Contract
Hardware request
Not requested
Manual hardware estimate
$0/mo
20% APR benchmark
$0/mo
Software billed in Stripe
$0/mo

Software billing terms are handled in Stripe checkout.

Hardware requests stay manual and are never charged in Stripe. You will review software terms directly in checkout.

Secure Stripe checkout. ACH-first on monthly plans, ACH-only on annual prepay.

SSL Encrypted

All payment data is transmitted securely through Stripe's encrypted infrastructure.

PCI Compliant

We never see or store your payment methods. All processing is handled by Stripe.

Instant Deployment

After payment clears, your shop goes live within 24 hours with full support.

Questions Before Checkout?

Our team is available to walk through payment options, hardware financing, or any contract details.

Lifetime-Value Software for Local Business.

We sit on top of what you already run. That is the entire design.

Runs on any POS — auto shops, cafés, restaurants, bars, and liquor stores. One platform that turns one-time customers into regulars.

Call transcript — tool calls annotated
What are your hours today?
get_shop_hours → Mon–Fri 8am–6pm, Sat 9am–3pm
We're open today until 6 PM. Would you like to bring your car in, or can I put together a quick soft estimate for you?
Yeah, my brakes are grinding pretty bad.
get_labor_rate → brake service $145/hr · avg 1.5 h
Got it — brake service usually runs about 1.5 hours at our shop. That's a soft estimate, not a final price. The tech owns the number once the car is on the lift. Want me to text you a booking link?
Yes please.
send_booking_sms → link sent to caller
Done — check your texts. See you soon.
Showing the mechanism is more honest than claiming the outcome.

Call it live.

Dial the demo line — it's a real AI front desk, not a recording. The one demo no competitor can fake.

+1 (833) 355-0368

Demo line · live AI · sample data only

See full Auto product
Regulars insight — sample data, labelled
Maya T. 14 visits · lapsed 32 days Win back
James K. 8 visits · last 3 days ago Active
Sofia M. 22 visits · VIP VIP
Derek R. 2 visits · new New
SAMPLE DATA — your real numbers once connected
"Your POS has been collecting the answer for years. Vetra reads it."

Stop discounting people who were already coming.

The loyalty anti-wedge: Vetra targets the customers who are drifting — not the regulars who don't need the push.

See full Cafés & Restaurants product
Slip reader — parsed fields
Merchant slip
Check #: 4821
Server: Jamie
Subtotal: $47.00
Tip: $________
Total: $________
Card last 4: •••• 3847
Parsed →
check#4821
serverJamie
subtotal$47.00
tipscanning…
card•••• 3847
The merchant copy is the most valuable paper in the bar. Vetra reads it so you don't have to.

Hours off the close. Disputes you can actually win.

Scan slips instead of entering them by hand. Every tip captured, every dispute has evidence.

See full Bars product
Inventory call — honest answer
Hey, do you have Blanton's in stock?
check_item_availability → not found in catalog
I don't see Blanton's on the shelf right now. I can leave a note for the owner to call you when it comes in — would that work?
That works, thanks.
create_lead → Blanton's inquiry logged
"The honest no is the strong one." Vetra never confidently says yes — it always transfers to a human on a yes.

The phone rings all day asking "do you have it?"

Vetra answers honestly — may confidently say no, never confidently yes. Building now for Tennessee.

BUILDING
See Liquor vertical
Runs on any POS
Square, Toast, and more
Adapts to your industry
One platform, every vertical
Brings customers back
SMS · Voice AI · Reviews
Gets smarter
Real data, not guesswork
Vetra OS / Restaurants
🍽️
Coming soon

Vetra for Restaurants

Reviews + no-shows. Vetra protects the table.
We're building this now — drop your email and be first in line.