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Liquor stores · Live Pilot open · independent stores

Liquor store questions, answered.

The phone rings all day for one question. These are the answers owners ask for before the pilot conversation starts — what the agent will say at each stock level, what it will never say, and which Tennessee rules are not negotiable.

Everything on this page is the liquor vertical. Platform answers that apply to every Vetra customer — plan pricing, cancellation, where your data lives, how to get support — live on the main FAQ. Everything below is about how the phone agent behaves in a liquor store, what it refuses to do, and which Tennessee rules bind it. None of it carries over to another trade.

Stock answers

What the agent says, and what has to be true first

It doesn't watch the shelf. It answers from the inventory count you import — a CSV export or a webhook from whatever you already ring sales on. A confident yes needs a count fresher than your freshness window. Given one: five or more on hand gets "yes, we have that." One to four: "we've got a couple left, let me get someone to confirm." Zero: "we don't carry that right now."

A fresh count is the entire basis of the yes, and it is never a live feed of your shelf. That is the trade we made on purpose: an answer you can stand behind beats an answer that is quick.

Then it makes no claim either way and routes the call to a person at the store — you, or whoever is on the counter. It says yes only when a count fresher than your freshness window backs it; anything older is treated as no count at all, not as a weaker yes.

A transfer is not the system failing. It is the system refusing to invent an answer about somebody's shelf, which is the only version of this that survives contact with a real store.

What it never does

The limits, stated before you ask

No. It never checks ID, never sells and never ships. Tennessee puts the identification duty on the retailer — face to face, and again at delivery — and nothing we build moves that duty an inch.

Where messaging is involved we collect an age attestation and block a flow that fails it. That is a gate, not an ID check, and we will not describe it as one or let anyone infer that it keeps your store compliant. It does not.

No. We hold no inventory and control no allocation, so nothing on our side can promise a caller a bottle, a hold or a set-aside — and the agent is built not to imply one.

What the system can do is tell the people who buy that category that the allocated stock landed. That is a message about your store, not a promise about any one item, and who it reaches is your call.

No. Our liquor pages sell software to a store owner. The moment a page shows a consumer a product or a price it becomes alcohol marketing and inherits the age gate — so there are no bottle names and no shelf prices anywhere on this site.

The same rule follows the alcohol content, not the page type. Wherever a surface we build for you later — a catalogue, a QR page, an offer page — shows a consumer alcohol products or their prices, that content sits behind the date-of-birth gate rather than in front of it.

When the answer is no

The no is the part that keeps working

The no becomes two things. It is logged — what was asked for, how often, how recently — into a ranked demand list, which is purchasing intelligence no distributor rep can give you.

And the agent can offer to text the caller when it comes in. The caller decides, and no number is stored without a yes on the call. Whether anything is ever sent is a separate decision, and it stays yours: you decide, we aim it.

Texting

What Tennessee makes non-negotiable

Only above the Tennessee floor: basic cost plus 10% for spirits, plus 20% for wine, computed from cost before any discount or incentive, plus taxes and freight. The engine computes that floor; the model never does.

Advertising below the floor is itself the offence in Tennessee, so a preview already counts — which is why the check runs before you can look at the message, not after. And with no per-item cost basis there is no offer at all: the honest refusal is the safe one.

Two things, both signed off in writing before anything sends. A sending identity verified for alcohol content, and a full date-of-birth age gate in the opt-in flow.

Not a yes/no "are you 21 or over" box — a month, day and year gate that hard-stops under 21, ahead of any alcohol content. That shape is a documented rejection cause with the carriers, and a rejection on alcohol content is not something you get to re-submit.

Setup and states

Connecting, and where this applies

Neither. You export, we consume the export — a CSV or a webhook — and we never read your back-office database directly. We sit on top of what you already run. That is the entire design.

Where a catalogue has to be built rather than imported, the scanner reads your own shelf tags rather than your bottles: a tag is flat, printed and high contrast, and a bottle label curves away behind glass. Your aisle only — never anyone else's.

Everything we have researched is Tennessee-only, and none of it travels. Minimum-markup states, control states and free-pricing states all exist, and beer sits under a chapter we have not researched at all.

So we re-run the compliance check per state before store number two, rather than assuming a Tennessee finding is a national one. If you are outside Tennessee, say so early and that research becomes part of the conversation.

$249 a month, per store. 400 voice minutes are included every month, and minutes past the first 400 are metered at $0.20 each on the following month's invoice. Billed monthly, and it runs on top of the POS you already have.

That is the whole list price — one plan, not a ladder, and nothing on this page is a number we would have to walk back on a call. The plan prices on the main FAQ belong to other trades and are not yours. The same terms, and the checkout, are on the liquor page.

Pilot

Join the liquor pilot.

The application form lives on the liquor page — one form, one inbox, on purpose, so nothing you send lands in a second pile. Avi reads every one himself, usually the same day, and he is the person who will answer.

Apply on the liquor page Email avi@usevetra.com

Independent stores, one to a handful of locations. Still have a question this page didn't answer? Email reaches him directly — and platform questions that are not liquor-specific are answered on the main FAQ.